- Marketing campaign planning
- Creating marketing lists
- Quick sending of newsletters or mass messages by e-mail
- Track costs and revenues of marketing campaigns
- Monitoring activities within the marketing campaign
Marketing activity planning
The Campaigns application is used to plan marketing campaigns or create marketing lists. A typical example of a marketing campaign is, for example, sending a newsletter about a new product or a mass e-mail about a change in the company's contact address, informing customers about new products through a call center, etc. Creating marketing lists is very easy thanks to the built-in filters that can be applied to all available attributes of business relationships, contacts or addresses. Statistical reports then make it possible to monitor the costs and revenues of marketing campaigns as well as the activities that arose in connection with the implemented campaign – for example, orders for new products from customers.
